Global corporations have their brand names tested for potentially unwanted connotations in different cultures and languages. Now I understand why.
One minimum requirement is perhaps: Being able to get it across on the phone.
...That's my surname, in German it's pronounced like [Add phonetic cryptic signs here]. But never mind, I will spell it out...
That's Latin and means Roots. It is a bit similar to radicles. Well, I realize now it differs just by a single letter... that may be unfortunate, sorry!
All our domains have their issues, also in German. This is the only one that causes no troubles in German. But in English you need to stress:
It's the German translation of Subversive, just remove E at the end!
Wow - that works well in English! You just have to mention the dash!
It's just a non-sensical acronym, I'll spell it out... Yes, name really is a top-level domain!
Now we enter the realm of business - and we have obviously tested the domain with utmost diligence:
That's an artificial German word, Punkt actually meaning Point or Dot. Hadn't I mentioned that it might have been less confusing in English than it is in German. But I'll spell it out for you...
To make it more confusing in English, we could create better sub-domains and e-mail addresses - to convey the spirit of the German confusion:
I wonder if the US Department of Transportation has similar issues.
As the saying goes, an expert is somebody who has committed every blunder in his or her discipline. It should be 'her' discipline as I have finally made it. I can prove via two similar but independent (and surreal) events.
1) The Subversive Element's website had been hacked. Well, not quite, as it was the same web server but the URL pointing to The Element's so-called business identity.
Paranoia and panic was mitigated by the curiosity of the nerd. The Element spent countless hours dabbling with Google Webmaster Tools. That is: Not only clearing Google's cache from spammy URLs, but also with scrutinizing all data available, for all websites including also the elkementary blog. And there we looked into an abyss:
2) Google's love for the elkement's blog was dwindling - by a factor of 100 within a few weeks.
But what an opportunity: Conspiracy theories running wild. In two blog postings, presented to THE INTERNET at a global level:
Of course I want you to click these links. The anatomy of a hack part is perhaps interesting. After all, I can still consider it correct, given most recent findings.
This does not apply to the elemental theories on Google. Here is the final explanation, in an incredibly brief posting, by elkement's standards:
- [2015-01-23] All My Theories Have Been Wrong. Fortunately!
tl;dr: All WordPress.com blogs had been gradually migrated to https only in the past months. In Google Webmaster Tools you need to add the https URL as an additional site. My traffic was tucked away in statistics for the https URL.
Facepalm, Tim Green from Bradford, Wikimedia.