I am Standing on the Shoulders of Subversive Giants

(elkement. Created: 2014-01-19. Tags: Netizen, Internet, Cluetrain. German Version.)

This site contains a messy collection of allegedly original creative texts which are most likely unintended plagiarisms of really subversive thinkers. This might be true for all pseudo-subversive websites but I do admit it.

The investment in the domain subversiv.at was found to correlate unambiguously with the exposure to a subversive business book: The Cluetrain Manifesto.

The Element holding that book, attenting that management training in 2001

I am now plagiarizing myself:

The website – and the book is a call to the people of earth and puts forward 95 theses, the first of them being Markets are Conversations.

You might say: Yawn. That’s web 2.0 – so what? And the site exhibits HTML design from the last millennium.

But bear with me and remember (people of earth) that this was 1999. Back then I was in charge of “managing” some of those infamous web projects and of operating “compliant” corporate web sites. That is: Theoretically I should have disciplined anarchic web site builders and force them to use the corporate CI. Above all, they should refrain from ordering a domain and web space elsewhere, circumventing “corporate” and setup their subversive departmental website. On the other hand I should have – theoretically – motivated people to add some content to the zombie corporate content management system nobody wanted to use.

But dictatorial directives – “All Web pages must be formally approved by the Department of Business Prevention” — throw cold water onto all that magic-mushroom enthusiasm. (Quote from Chapter 1)

Markets are conversations, and conversations between genuine human beings are at the heart of business. Corporation that ignore this are doomed.

In a nutshell that’s the message of the book, and in contrast to its deceptive simplicity, this is not one of those business books (if it is a business book at all) that make you think that an article in a magazine would have been sufficient to cover it all. The reason is that Christopher Locke, Rick Levine, Doc Searls, and David Weinberger tell their stories instead of stating a message. This makes the book remarkably self-consistent.

Continue reading here: Burn the Org Chart – if Not the Organization – Down to the Ground

Personal website of Elke Stangl, Zagersdorf, Austria, c/o punktwissen.
elkement [at] subversiv [dot] at.