The Element could have become a really good blogger. In the second newsletter is it presenting trivial and pseudo-funny facts. 2 is a prime number - go figure.
Then it is referring to its own websites, lacking content as well and links have not been working all the time anyway. But a newsletter or a blog entry is always a good chance or an update (I haven't posted anything for five months - now I *have* to create a newsletter and distribute the same non-contents also on all of my web sites).
It is also very important to muse about web sites, blogging, newsletter, hyperlinks, the act of using that stuff etc. in a rather self-referential way. If you want to exceed beginner's level you have to start a meta-discussion on these types of meta-discussion.
And above all, you have to link to other websites, because (...to tell you a real secret...) the web is built on hyperlinks! Do not create an island web site - link! Link especially the sites nobody else links to, such as: latest news and "funny" sites. You will be rewarded by Thanks for Sharing replies.