Though there was no content to present that was either subversive or funny. The Element started to develop its own school or subversive art or artificial subversion which is based on circular self-reference. In the meantime this art is well established and practiced by so-called bloggers every day. The Element eventually foresaw the next step in the evolution of the fine art of self-reference. That is: Including some more nodes in the referring circle to obscure self-reference. Again this can be observed in so-called blogosphere (Somebody blogging about anything nobody wants to read).
Due to the lack of really active community members at that time the Element included some of its other identities in the self-referential circle by referring users back and forth to the web pages of these (alien?) identities.